In the city of Memphis, African-American consumers represent 58.6% of the total population and African-Americans are one of the fastest growing population segments in the market. Of the nation’s largest metro populations, based on percentage of African-American population, Memphis ranks NUMBER ONE with 41.7%.

The ability of WLOK Radio to deliver this consumer base for its advertisers is interwoven with its deep ties to the audience it serves. WLOK is a legendary station in Memphis and has a credibility with its audience that is enjoyed only by a very few stations throughout America. WLOK was the first black-owned station in Memphis. It is locally owned and for a number of years was the only locally owned station in the Memphis market. These facts along with WLOK’s outstanding record of community service prompted the Tennessee Historical Commission to designate WLOK as a Tennessee Historical Landmark.

Another aspect of credibility that WLOK brings to its advertisers is the station’s close ties to the black church community. The Southern Christian Leadership Conference (SCLC) and the Memphis Baptist Ministerial Association (MBMA), who together have more than 400 ministers as members, entered an agreement with WLOK to closely support major WLOK advertisers by encouraging their members to shop with those advertisers. Letters from the leaders of these two organizations are presented below.

Click here to view letter from MBMA.

Click here to view letter from SCLC.

Features & benefits of advertising on WLOK:

WLOK has a very large adult audience which consist of numerous stable, church-going individuals. This audience is a primary target for advertisers. It is a mature, stable, and responsible audience. WLOK has received innumerable awards for service to the Memphis community, and is one of the most community-conscious stations in Memphis. Our enormous community involvement brings more credibility to the station, and to its advertisers. We place heavy emphasis on successful promotion, and are proud to be one of the most widely promoted radio stations in the market. The station’s ability to promote can be put to work for its advertisers. The station’s programs also enhance its credibility and its advertisers’ credibility.

WLOK is the Gospel Choice for All the Gospel Hits, Information & Community Service.

For over 25 years, WLOK continues to tap into the amazing purchasing power of the African-American community. When you advertise and sponsor events with WLOK, you automatically establish TRUST with our listeners. Our listeners value the advertisers that we allow to advertise on WLOK. They know that your business is honest and ethical and that you focus on customer care and costumer satisfaction. They know that you offer the best products and services and that you appreciate their business. In return, our listeners refer friends and family to your products and service with pride.

WLOK is “a family tradition”

When the African-American community wants cutting edge news, useful information, and helpful tips, they turn to WLOK. When the African-American community wants to know who’s who, where to go, what to do, and how-to, they turn to WLOK. Our audience values our opinion, seeks our recommendations, and follow through on our referrals. WLOK is the 1^st African-American owned and operated radio station in Memphis. WLOK is the heart of Memphis and continuously ranks among the top radio stations in Memphis. In its primary demographics WLOK has been designated as a Tennessee Historical Landmark.

We have the power to deliver.

Turn our loyal listeners into your loyal customers.

Try us today!

Contact the sales department:

1340 WLOK

363 South Second St.

Memphis, TN 38103

Phone # (901) 527-9565

E-mail: mlewis@wlok.com

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