WLOK Radio, a historical staple in the community has been so for over 40 years. Owner, Art Gilliam attributed sense of family and community service as to what drives him and the station. In 1977 WLOK became Memphis’ first African- American owned radio station. The station is the home of traditional gospel music. Gilliam Communications’ WLOK is a family-oriented format on which many of the nation’s top African American leaders have appeared. Several of the nation’s leading disc jockeys starred here. WLOK’S community involvement includes college scholarships and the renowned WLOK Stoke Soul Picnic and the newly popular Black Film Festival. Also, throughout the years the station has nurtured close ties with the NAACP and other civil rights organizations like Operation PUSH (People United to Save Humanity), established by Rev. Jesse Jackson. A few of the founding members of the Memphis Chapter of Operation PUSH were full-time DJs at WLOK.